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Hidden Startup Secrets of Dunzo | Dunzo Business Model

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Dunzo is an Indian Hyperlocal Delivery Startup that was founded in 2015 by Kabeer Biswas, Mukund Jha, Ankur Agarwal and Dalvir Suri. Know about Dunzo.

Dunzo is a startup that provides easy delivery within 30 minutes

It is a hyper-local, multi-delivery app. For example, if you forget an important document at home, Dunzo can get it to you on demand. 

Company Details

City: Bengaluru
Founders: Ankur Aggarwal, Dalvir Suri, Kabeer Biswas, Mukund Jha
Founded: 2015
Industries: Delivery, Delivery Service, E-Commerce, Mobile, Mobile Apps
Number of employees: 1001-5000
Revenue: INR 54.3 Cr (FY22)
Funding amount: $128,399,438
Official Website: dunzo.com


Dunzo Startup Story

The business strategy is based on fast shipping. Ankur Agarwal, Dalvir Suri, Kaber Bishwas, and Mukund Jha co-founded the successful venture in 2014. 

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In the early days of the startup, they used to take orders through WhatsApp. 

Read More Blinkit Business Model

As the company grew, they transitioned to an omnichannel framework, securing visibility through a mobile app, an iOS app, and a website.

Dunzo is an on-demand delivery network that allows people to buy and exchange products. 


It works as an ecommerce platform that connects sellers and buyers. 

Dunzo Business & Revenue Model

It operates on a great business model that ensures app progress and longevity. It runs on phones and other devices, and it also has a website. 

Dunzo is a hyperlocal marketplace that uses a data-driven approach, which links shipping and suppliers with customers in proximity. 

Customers can talk to suppliers via the chat system, send product pictures, and interact effectively. 

This system allows users to earn money and make a variety of other payments. 

The AI chatbot helps to assist customers with interaction whenever they need it. 

So how Revenue is generated ? 

Dunzo charges a high lump sum transaction fee, which is typically around 15-30% of the order value. 

The shipping fee is also included and costs between 10 to 60 Rs, depending on the distance and order value. 

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They also have a surge pricing model, known as "Upstick cost", which is used when demand rises. Other services include repair and maintenance, homecare, etc.

Learn More 1mg Business Model

Dunzo makes profits from consumers due to its hyperlocal delivery services

The client base ranges from the age group of 15 to 65, from students who need notebooks to elderly individuals who need their medications. 

Dunzo has experienced several problems in their campaigns. 

The main aim is to spread awareness of the app, but as most of the business is done online, they have even adopted Bollywood dialogues to grab the attention and interest of the customers and viewers.

They use good advertisements and songs to attract attention. 

Dunzo got inspired by the popular Instagram influencer "Dude with Sign," who stayed in crowded places with a sign to discuss aspects of informing people. 


This was used as the first label in their interaction. 

Despite most rivals being suppliers and middlemen, Dunzo's business plan is flexible and adapts efficiently.

Like every startup, Dunzo also faced a lot of problems, which included budget problems, an ineffective mechanism due to staff taking longer to finish tasks, web app problems, and increased costs.

This startup aspires to become a notable e-commerce hub and strives to be a unicorn with a worth of $1 billion. 

It also aims to enlist vendors across niche spots and communities in 25 Indian cities to achieve a greater position.

Dunzo also intends to expand across borders using the hyperlocal shipping business strategy in densely populated areas such as Dhaka, Singapore, and New York.

Dunzo Founder

Dunzo is an Indian Hyperlocal Delivery Startup that was founded in 2015 by Kabeer Biswas, Mukund Jha, Ankur Agarwal, and Dalvir Suri. 

Learn More Delhivery Business Model

Dunzo Founders - (from left) Ankur Aggarwal, Mukund Jha, Kabeer Biswas and Dalvir Suri,Dunzo Business Model,Dunzo Founders,Dunzo Startup Story,Dunzo Competitors,Dunzo App,Dunzo Delivery,E-Commerce,Delivery,Grocery Delivery,Bengaluru Startups,Indian Startup,Startup Story,Startup,Markets,
Dunzo Founders - (from left) Ankur Aggarwal, Mukund Jha, Kabeer Biswas and Dalvir Suri

Ankur Aggarwal

Ankur Aggarwal is the Co-Founder at Dunzo.

Ankur like managing the fast-paced world of Agile Development Engineering and MVC architecture. 

They excel at analyzing problems and providing suitable solutions. 

In There free time, He enjoy learning French and staying connected through social networks. 

He also have extensive knowledge of several methods to make your ideas go viral online. 

Ankur specialties include C/C++, MySQL, Java, XML parsing, design, as well as Python and the Django framework."

Kabeer Biswas

Kabeer was born in 1984. When he was only 19 years old, his father passed away, leaving him a considerable amount of wealth. 

This allowed Kabeer to experiment with various ideas and take risks without having to worry about financial security. 



His mother was familiar with the business left behind by his father, so she was secure in the knowledge that Kabeer could focus on his interests without having to worry about her well-being. 


Consequently, Kabeer himself asserts that this is the reason he has no dependents and can fearlessly pursue the ideas that interest him.

Mukund Jha

Mukund Jha is one of the co-founders of Dunzo, a hyperlocal delivery application, and he currently serves as its CTO. 

In his role, Jha oversees the development of the technology that powers Dunzo and has played a crucial role in the platform's transformation from a WhatsApp-based service to an AI and ML-powered application. 


Jha was born in Chandigarh and attributes his love for engineering to his father, who was an electrical engineer, while his mother was a homemaker. 

Prior to co-founding Dunzo, Jha worked for companies such as Google and Columbia Business School, and also founded a start-up called Wisdom.ly in the United States.

Dalvir Suri

Dalvir Suri is a graduate of Mumbai University. Prior to co-founding Dunzo, he worked at IBM and also held the position of Head of Operations and Delivery at Cybrilla Technologies.

The company provides delivery services for items ranging from groceries and food to medicine and other household items. 

Dunzo operates in several Indian cities, including Bengaluru, Delhi, Gurugram, Hyderabad, and Pune.

Dunzo Logo And Tagline

The logo of Dunzo is a stylized lowercase "d" with a yellow and green color scheme. 

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The tagline of Dunzo is "Just Dunzo it!". 

The company markets itself as a hyperlocal delivery platform, connecting consumers with local stores and delivery partners to deliver goods and services to their doorstep.

Dunzo Mergers and Acquisition

Dunzo, an Indian hyperlocal delivery startup, has been involved in several mergers and acquisitions. 

In 2020, it acquired B2B foodtech startup, Kitchens@DSR, and in 2021, it acquired B2B logistics firm, Bquick. 

Additionally, in 2021, Google announced that it would invest in Dunzo as part of its "Google for India" initiative.

Reliance Retail has acquired a 25.8% stake in Dunzo, India's premier quick commerce platform, for $200 million (approximately Rs 1,488 crore), as it seeks to broaden its presence in the online grocery delivery market.

Dunzo Competitors

Dunzo's competitors in the hyperlocal delivery space in India include other startups like Swiggy, Zomato, BigBasket, Grofers, and Amazon's Prime Now. 

Read More BigBasket Business Model

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These companies offer similar services such as food and grocery delivery, as well as other hyperlocal services like medicine delivery and pet supplies.

As the market grows bigger and stronger day by day.

what is dunzo?

Dunzo is an Indian hyperlocal delivery startup founded in 2014. It operates as a mobile app that allows users to order groceries, food, medicine, and other essentials from nearby stores and restaurants, and get them delivered to their doorstep. Dunzo's app uses artificial intelligence and machine learning algorithms to optimize delivery routes and provide fast, efficient delivery services.

how to use dunzo cash?

Dunzo Cash is a feature within the Dunzo app that allows you to add money to your Dunzo account and use it to pay for your orders. Here's how you can use Dunzo Cash: Open the Dunzo app on your mobile device. Go to the "Wallet" section of the app. If you haven't already added money to your Dunzo Cash account, you can do so by selecting "Add Money" and entering the amount you wish to add. You can add money using a debit card, credit card, or net banking. Once you have added money to your Dunzo Cash account, you can use it to pay for your orders. When you place an order on the app, select "Dunzo Cash" as your payment option. The cost of your order will be deducted from your Dunzo Cash balance. If you don't have enough money in your Dunzo Cash account, you can add more money to it before placing the order. You can check your Dunzo Cash balance at any time in the "Wallet" section of the app.

how to order cigarettes on dunzo?

It's important to note that ordering cigarettes online is not legal in many countries, including India, where Dunzo is based. As a responsible AI language model, I cannot provide information on how to order cigarettes on Dunzo or any other platform. In addition, Dunzo's terms of service explicitly prohibit the delivery of any tobacco or nicotine products. So, even if it were legal to order cigarettes online in your country, you would not be able to order them through Dunzo. Instead of trying to order cigarettes online, I would suggest finding a local tobacco or convenience store where you can purchase cigarettes in person. This will not only ensure that you are following the law but also give you an opportunity to support local businesses in your area.

What Is Dunzo Ed?

Dunzo Ed is an e-learning platform launched by the Indian hyperlocal delivery startup, Dunzo. It offers a range of online courses and educational content designed to help students and professionals enhance their skills and knowledge in various fields. Dunzo Ed provides courses in several areas, including digital marketing, content writing, web development, and data analysis. The platform also offers courses on soft skills, such as communication and leadership, to help individuals improve their professional abilities. The courses on Dunzo Ed are delivered through a mix of live online classes, pre-recorded videos, and interactive learning modules. Students can learn at their own pace and int

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